An old advertising colleague I knew was changing careers and needed some help developing a brand for his new Real Estate Agency located in the blue ribbon suburb of Dural.

We created the name - The Nest Property Group, to connect with the rural setting of Dural and reflect the qualities of your home being your biggest asset and nest egg for the future.

Everything form logo, stationary, property signage and website were designed and created using a strong black and copper colour palette.

LUXE ON ST. DAVID

Client: RealEstateSydney

Project: Luxury apartment building re-launch

Key services: Naming, logo design, sales brochure design & copy, poster design, website design, advertising. In late 2016 Novak Properties approached us to re-invigorate the branding for the high-end Dee Why apartment block. The key selling feature was the New York inspired design and interior features, along with the close proximity to beaches. Part of this re-launch involved raising perceptions of Dee Why as an attractive seaside destination.

Project details; - Changed the name from ‘1-5 St David Avenue’ to ‘LUXE on Saint David’ in keeping with New York premium feel. - Premium sales brochure featuring New York inspired language and imagery. - Website creation - Social media

Results; - Increased traffic to the showroom (inspections) - Positive feedback from developer on the naming and re-branding. - First stage sold out within 6-week campaign.

NORWEST VISION BROCHURE

Client: Mulpha

Project: Vision Brochure

This is one of many brand jobs executed for Norwest as it builds a visual identity and brand that will stand the test of time.

Norwest is known as a business park that is evolving into a smart city. This brochure sets the vision of what this future Norwest city will be. It revolves around having the community at the centre of everything - brought to life through clever initiatives that will really set it apart from other cities.

MITALA NEWPORT CONCEPTS

Create a vision and story for these four luxury developments in Newport on Sydney’s northern beaches.

Mitala Newport - where luxury, adventure and freedom await.

This is a brand project to energise sales, ensuring the most unique, compelling advantages are showcased in all messaging, experiences and touchpoints by re-imagining life at Mitala.

THE STORY - affluent achievers and downsizers looking for their dream home. They are born to aspire to have the best, they love the area, they love the nautical life, they acknowledge great design and are looking for a new beginning in life. They are open minded, opportunistic and know what they like when they see it.

They are looking at where to next, thinking about future proofing, wanting to empowering themselves but with limited luxury homes on offer in the northern beaches they will be attracted to the unique personality of Mitala.

They see the potential in Mitala, they are precious, they take things to the next level in regards to design and functionality, a timeless beauty.

LUXURY - the re-invention of exceptional quality, it’s not about price. What defines luxury is heritage, quality, craftsmanship and expertise - it’s what Mark Hurcum brings to the table in the design and overseeing of the construction of Mitala. Luxury is a lifestyle, a social benefit, an ideology - it’s a status of achievement.

WOW FACTOR - the ‘wow’ factor, the impactful and impressive elements of Mitala which reinforce our sensory stimulation and drives memory retention - most importantly.

Client: RES Agents

Project: Luxury apartment building re-launch

Key services: Naming, logo design, sales brochure design & copy, website design.

In late May 2017 Real Estate Sydney approached us to develope the branding for the high-end Dee Why apartment block. The key selling feature was luxury Hamptons inspired design and interior features, along with the close proximity to beaches. Part of this re-launch involved raising perceptions of Dee Why as an attractive seaside destination.

Project details;

- Create the name and logo ‘Osprey Royal’ in keeping with the premium Hamptons feel.

- Premium sales brochure featuring Hamptons inspired language and imagery.

- Website creation

THE ART OF LIVING

Once the initial design, branding process had been completed the architects decided on a preferred direction and further work commenced.

Firstly, there was photography shoots and video content, individual property brochures, large 4 page flyers, press and magazine ads, billboards, website, video content, posters and unique artwork for inside the homes were all created by Kdesign.

*EAST

Client: Novak Property

Project: Luxury Home Estate in Newport

Key services: Naming, logo design, sales brochure design & copy, IM brochure, website design.

Kdesign was briefed on a luxury property development in the Newport hills overlooking the beach. The vast views over the east coast beach and horizon made for a perfect name and concept for this six property development.

Initial logo designs, names and concepts were developed before it was progressed into a sales brochure, an IM brochure and website.

Project details;

- Create the name and logo ‘East’ in keeping with the premium feel.

- Premium sales brochure featuring luxury inspired language and imagery.

- Website creation

Mitala Newport

Expanding the design work into beautiful bespoke posters and site maps, sailing bags for a life on Pittwater, unique artworks to adorn the walls of each Mitala property and some interesting angles and photography that highlights of the customised architecture in these homes.

Client: Trend Constructions

Project: 160 Storage Unit facility in Cromer

Key services: Naming, logo design, strategy, sales brochure design & copy, poster design, website design, outdoor & print advertising. In late 2016 Novak Properties approached us to launch a new development that incorporated 160 storage units valued at $95K to $120K. With space at a premium, these storage units had three key targets – tradies, investors and people with SMSF’s. The tone was light- hearted in order to attract tradies as purchasers and potential renters of the units.

Project details; - Created the name and logo for ‘The Vault’. - Created tag line for the site ‘Space lives here’ - Sales brochure and DL incorporating the three target sectors. - Billboard advertising near the site. - Website creation http://thenovakagency.com/projects/dee-why-west-storage-vaults/ - Social media including presence on Sydney Morning Herald.

Results; - After a slow start in late December 2016, activity picked up with a 2017 sales program creating a lot of interest. Sales in 2017 are in line with developer and agency expectations. - Positive feedback from the industry including a feature in domain.com.au and commercialrealestate.com.au - Our light-hearted man-cave theme has now been used by other developers – proving once again that imitation is the best form of flattery.

The W

Client: Novak Property

Project: Luxury land for sale in Warriewood

Key services: Naming, logo design, sales brochure design & copy, poster design, website design, advertising. In mid 2018 Novak Properties approached us to re-invigorate the branding for the high-end Warriewood land release. The key selling feature was the location and first time in 30years land had been released with the close proximity to beaches. The other key feature was you could what you want with who you want - so no construction restrictions in this seaside destination.

Project details; - Create the name in keeping with beachside premium feel. - Premium sales brochure featuring beach inspired language and imagery. - Website creation - Social media

Results; - Increased traffic to the showroom (inspections) - Positive feedback from developer on the naming and re-branding. - The 30 land lot release sold out within 6-week campaign.

THE WONDER of BLOOM

Create a brand story for Bloom - a dual offering for dreamers and downsizes on the northern beaches of Sydney.

Get excited about what it offers, a new begining, so much more than just a home, it’s about location, lifestyle and experiences. - The aroma of coffe mixed with the salty sea spray of Mona Vale. - A delicate lunch on the jetty of Palm Beach.

We are selling the time of peoples lives.

BLOOM - A place to downsize & flourish.

Client: Novak Property Agents

Project: Launch Novak Prestige

Key services: Logo, premium brochure design and copy. In late 2016 Novak Properties approached us launch their Novak Prestige brand created to service clients with high-value properties over $1M. The challenge was to be true to the Novak brand whilst adding a premium feel so it felt elevated from the master brand. We created a strategy focusing on emotion – depicting how properties and their locations make people feel, rather than just showcasing features.

Project details; - Prestige logo and templates created for ongoing brochures and through-the-line advertising. - Worked with the agency to strategically separate the Prestige brand from the main Novak brand. - Set unique prestige design and copy guidelines and style. - Executing the ongoing design and copy requirements for new properties.

Results; Novak Prestige has been an incredible success for Novak, allowing them to gain ground on their Dee Why competitors in the high-end property market. The unique prestige brochures have elevated Novak in the minds of consumers and the clearance rate is currently 100%. They have even started to sell high-end properties out of their core area. Recently crowned:

• AWARD FOR EXCELLENCE | REAL ESTATE AGENCY MEDIUM | 2017 | REINSW

• REAL ESTATE AGENCY OF THE YEAR | NORTHERN BEACHES | 2017 | LOCAL BUSINESS AWARDS

• BUSINESSPERSON OF THE YEAR | MARK NOVAK | NORTHERN BEACHES | 2017 | LOCAL BUSINESS AWARDS

“Is this Sydney’s coolest real estate agency” – Daily Telegraph.

NORWEST INITIATIVES…

Norwest is known as a business park that is evolving into a smart city. This set of initiatives for Norwest are what encapsulates the spirit of it being a future smart city. We built a visual identity and brand that will stand the test of time as this long term project starts to take shape.

The core categories on this project of Health, Culture, Transport, Ecology, Learning, Jobs and Innovation itself. We created the names, logos and websites that enrich the lives of the community.

These initiatives revolve around having the community at the centre of everything - brought to life through clever initiatives that will really set it apart from other cities.

The company in charge of developing the new Norwest - Mulpha, wanted to engage with the community to help find out what they were expecting from this new ‘Smart City’.

We came with the name SMARTtalks as a platform for ongoing discussions - that initially revolved around the new initiatives of transport, culture, health, sustainability, innovation, jobs & education.

To launch the event we used the iconic visual of a driverless transport bus that was being tested for local commuters in the Norwest precinct.

The event was a huge success with quarterly talks being held to discuss new initiatives and ideas that are continually emerging as this Smart City grows and grows.