KNORR - Innovation

The IDEA

KNORR FLAVOUR BOMB RANGE

A NEW take on boullion and stock cubes. The perfect combination of herbs and spices moulded into a ball of flavour that adds depth to your taste sensation - the Flavour Bomb!

Add - Salty, Tangy, Smoky, Spicy, Sweety, Bittery and Funky flavour simply and easily with this NEW range of flavour bombs.

Knorr Flavour Bombs can be use as a salt substitute in dishes, add a briny tang to food and snacks, balance or enhance a dishes flavour, sprinkle over a salad, add flavour to a broth, crush them and rub onto your favourite protien & cook, coat some vegetables and roast, mix in low or no-alcohol mocktail or energy juice drink - the possibilities are endless.

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Good healthy food make Millenials happy and they are shaping the future of food with the mentality of ‘you are what you eat’. Food is another platform of self-expression for Millenials, to express themselves with creativity and design - Knorr need to connect with them on this level.

We see this concept developing as a healthy bomb range “Umami Bombs’ that incorporate a lot more superfood ingredients like seaweed, dried kimchi or pickles, avocado, beets, horseradish, cruciferous vegetables, ginger, alliums, dark greens, spelt, sardines, yoghurt, flaxseed, dark chocolate, matcha, miso, insect powder etc.

Knorr Flavour Bombs - make your meal explode with flavour.

NEXXUS - Packaging Brief

THE BRIEF

Be disruptive - through packaging and design treat shampoo products in a way that is unique and fresh in the marketplace.

THE INSIGHT

Wearing perfume makes women feel special as does going to a hair salon and having your hair done. Using this insight I have created a unique packaging for Nexxus that is more in keeping with the luxury feel of perfume bottles because it has a premium mindset with female consumers. The packaging also refects the brand heritage of ‘Nature and Earth united by Science’ by evolving the existing shape into a more scientific shaped bottle with a long dropper dispenser. Other cues of Nature and Earth are reflected in the detachable gemstone lid.

THE DESIGN 

A clear plastic bottles enable the ingredients to be visualised and plays an acting role in the design element of the product were previously there was none. Although our gems are also made of plastic they conjure up a luxury feel and add quality to the product offering - something unseen in the category. The dropper reminds the consumer of the measured and scientific approach of the ingredients. Finally the details are on the packaging which enables the bottle itself to be clean, elegant and have a design role in the bathroom.

RTD COFFEE

Pack Design Brief

THE BRIEF

Design innovative and attractive looking RTD coffee packaging.

This concept is for existing customers - a non-resealable pack design with a target audience of 30-50 year old men.

The product is a ‘Kickstart’ hit of caffiene in a 190ml can.

IDEA

The idea was to create a unique can design whilst keeping it simple, practical and the messaging clear. These little coffee shot cans have a unique curve cutout into the side that enables it to fit naturally in the hand allowing for easy holding and a quick pour. This shape also allows for easy stacking and packing. Made of aluminium it is both recyclable and environmnentally friendly.

The graphic design of a footprint made of coffee beans represents the coffee kick our product delivers. 

The final element was to sell the benefit, so the new pack design has a pick-me-up line on it.

KICKSTART THE DAY

THE DESIGN SERIES

We see this pack design concept as a platform to enable the brand to express a number of different ocassions where a ‘pick-me-up’ coffee hit is needed as show on the right. 

We have extended the footprint concept to reflect other ocassions which will build a stronger brand connection with consumers and add to the longevity of the product.

KICK START THE DAY

EYE OF THE TIGER

HAIR OF THE DOG

This image shows off the unique design can and how the shape allows for easy stacking and packing.

NESCAFÉ - Blend 43 Brief

THE BRIEF

Take on the day with your ally, NESCAFÉ BLEND 43.

IDEA

We use the Nescafé steam from the cup as the vehicle for the idea. The steam transforms into shapes that represent ideas to inspire the person enjoying their Nescafé coffee.

WHY THIS IDEA

This is an unexpected way of answering the Nescafé brief and clearly show Nescafé as the kickstart to the day.

It’s also features Nescafé brand cues, so it feels like a relevant brand-centric, engaging answer. 

SCRIPT IDEA

This idea opens on a person starting their work day enjoying their Nescafé coffee.

We then cut to a close up of the coffee mug and focus on the steam rising from the soothing coffee.

This steam reflects the imagery of the packaging and Nescafé branding.

However, in our case the steam starts to create a shape that inspires the person to act, and kick-starts their day perfectly.

SCRIPT

We open on a 30 year-old woman starting her day at her flower shop. She’s a florist and is preparing for the beginning of a busy day ahead. 

She looks a little low on energy and we see her pour steaming water from her ornate kettle into a coffee mug. Next to her we see a Nescafé pack.

She takes a sip of Nescafé and exhales with a smile.

As she looks at her coffee mug, the steam from the hot coffee transforms into a magical, impressive bouquet made out of the steam.

She looks at the workbench in front of her and sees an assortment of colorful, loose flowers spread out on the bench.

The image from the steam inspires her and we cut to her creating the same elaborate bouquet in real life with enthusiasm and excitement.

We see her admiring her bouquet, inspired by Nescafé. 

We end on a Nescafé pack shot a tag line which reveals itself from the steam - ‘Start the day with Nescafé.

CAMPAIGN

We developed this idea further by creating a visual and script for an IVF doctor and a ballerina but the options are endless graphically.

FEBREZE KOGEN

VACUUM THE ODORS

THE BRIEF

Febreze absorbs tough odors like a powerful vacuum. It sucks in the bad smells rather than masking them with a perfume scent.

THE IDEA

Our idea is to visually show the smelly item being sucked into the Febreze air freshener by way of turning into small particles which is like what a vacuum cleaner picks up.

SMELLY FISH

We see a hand holding a fresh piece of fish that is being sucked up by the Febreze air freshener. This is a common household smelly that makes cooking fish rather irrating - but not anymore.

SMELLY SHOE

We see a hand holding an old sneaker that is being sucked up by the Febreze air freshener. Smelly shoes are a common household problem that really is unpleasant on the nose - but not anymore.

SMELLY TOILET

We see a hand holding a toilet brush that is being sucked up by the Febreze air freshener. Smelly toilets are very unpleasant on the nose - but not anymore.

I have designed the poster to be a campaignable idea that coud translate to tvc and other product executions, such as an old shoe, a piece of fish, a garbage bag, smelly clothes basket or a pet.

BIC - Lighters Superiority

THE IDEA

BIC LIGHTERS ARE SUPERIOR BECAUSE THEY GO THROUGH NUMEROUS SAFETY AND RELIABILITY TESTS

In our concept we also introduce a NEW take on the crash test dummy. A younger japanese style anime test dummy - he looks more lifelike and the younger audience can connect/identify easier with him.

Designed by Danny Choo - they are called Smart Dolls.

We’d like to link these smart dolls to the BIC brand by having them used not only in posters but POS, TVC and packaging.

EXECUTION

BIC lighters are superior and more reliable because of the extensive testing they go through to ensure the quality of the product is the best on the market. We wanted to reflect that process quickly in a poster but in a modern way that will connect with a younger audience. This idea is very simple - we use a NEW anime style doll as a test dummy (designed by Danny Choo - they are known as smart dolls). The smart dolls represent BIC as a brand that is modern, fashionable, intelligent and technolgy minded. Our smart doll test dummy holds a BIC lighter in one hand and our safety sign delivers our message.

We have created a number of positioning lines that reflect BIC as the lighter of choice.

LIGHT UP THE FUTURE WITH BIC.

LIGHT UP SAFELY WITH BIC.

IT’S SAFER. IT’S RELAIBLE. IT’S BIC.

IT’S SAFER. IT’S RELAIBLE. IT’S BIC.

FREEZEBALLS

Product Concept & Pack Design Brief

THE BRIEF

Innovative a new fruit product aimed at the millennials and design an attractive looking packaging.

This concept is for millennials, both male and female.

IDEA

The product is a ‘FUN’ expression of an ice treat that encourages people to enjoy fruit in a new way. It’s great for the planet as the packaging will be bio-degradable and the frozen yoghurt base will be pro-biotic. Plus it’s encouraging fruit consumption which leads to healthier people and therefore a healthier planet. 

FRUIT JUST GOT REAL BALLSY 

THE TASTE 

Hand picked fresh strawberries are freeze-dried and then they are sliced, shredded and blended into different size peices and powder so that when they are mixed with the yoghurt we get colour as well as texture. 

Having larger pieces adds to the sensory enjoyment of the fruit flavour as we get bold fruity tastes, as well as subtle creamy fruit blends with yoghurt. 

GREAT BALLS OF FRUIT WITH YOGHURT TO BOOT

FREEZEBALLS - AN AUTHENTICALLY FRUITY WAY TO ENJOY A FROZEN TREAT WITH YOUR FRIENDS

THE BRIEF- Come up with lighthearted, fun and newsworthy packaging to help Lay’s make life flavourful.

THE INSIGHT - The biggest event of 2018 will be the FIFA Football World Cup which starts in June14 and finishes in 15th July. During this time people all around the world come together to enjoy this spectacle, they become passionate for their team and country. This concept taps into that event without directly being a sponsor. We ask people to show support of their favourite team with the Lay’s World of Flavour limited edition packaging. It champions what the brand has always been about - “Bringing flavor to the world.” Lay’s adds flavour to any experience, this concept is aimed to excite and delight Millennials during the FIFA World Cup with delicious snacks, to help make their experience more flavourful.

CREATIVE CHALLENGE - Design and name a range of modern, stylish, desirable and environmental friendly Gillette gift-sets that stand out on-shelf and which appeals to both the gifter & the giftee.

THINK GREEN by Gillette - The Best Gift Set a Man Can Get.

The inspiration for this idea comes from the fact that the world is in a very precarious state globally with environmental issues - so health and the wellbeing of others are the top priorities in most peoples minds. Here in Australia we have recently been effected by droughts, fires, floods, and now Covid-19. People are thinking more actively about how they want to see the world in the future and are take a personal stance to make a difference. This has filtered down to their purchase decisions at a retail level.

This idea encourages men and women to think about the world we live in and empowers them to make a stand for the environment. This gift then makes us question ourselves, ‘what type of man are you?’ - as seen by our loved ones, ourselves and others.

There are three levels of THINK GREEN Gift Sets and our creative idea taps into the environment by presenting them as three levels of environmentally conscious men.

ECO MAN by Gillette - caring, nature lover, realist, social, worldly and risk-taker.

RECYCLED MAN by Gillette - thoughtful, active, strong, versatile, innovative and practical.

SUSTAINABLE MAN by Gillette - supportive, energetic, fit, hard-working, pragmatic and intelligent.

All three Gift Sets are packaged up with a unique environmentally friendly Toiletries Bag.

Finally, the BIG IDEA for this concept is to get the green, environmentally responsible message out for Gillette and make it last. We think it would be great for Gillette to go out with GREEN packaging across all three of these Gift Set packaging ideas and although their corporate colour is blue - it would make a great PR story.

Gillette announces Green is the new Blue.