Advice From A Best Friend is a book of positivity on life.

It was designed, conceptualised, created and printed by Jason Ross and myself.

THE CONCEPT

When life gets in the way of the real you, who better to turn to than your best friend. Filled with inspiring and helpful mottos, 'Advice From A Best Friend' is the perfect companion. After all, your dog is a true friend who enjoys every moment and radiates with unconditional love.

Imagine the fun you can have with a dog's eye view on life.

Freelance design job for LittleGiants Creative. I've been working on L'OR EspressO mainly creating imagery and advertising campaigns for new product launches.

I've head lots of coffee experience working with both Starbucks and Gloria Jeans Coffee internationally for a number of years each. So to work on L'OR Espresso was another great challenge.

This design job came up for a large multi pack for Costco that hold 60 capsules. The hero image was designed and shot for the packaging and eventually used for the outdoor campaign.

L'OR is classy, upmarket and known for it's strong black packaging and luxurious gloss and matt finishes.

A follow on from 'Advice From A Best Friend' comes this cat book 'Advice From A Furry Friend'. The plan is to have a series of books and market them to pet brands and consumers internationally.

Not only are we passionate about dogs but cats too.

The concept is the same only the personalities and advice in each book change to reflect the personality and traits of each pet.

K*design was commissioned by John Patrick to design a new identity for the contemporary photographer. The task involved logo design, stationery, website and tablet design including EDM mail outs.

OSL Gym - Older, Stronger, Longer

Design and conceptualise a brand logo and story for OSL, a 50+ gym which is aimed at offering a functional positive benefit to the older community.

The OSL gym is a comfortable environment where clients build a stronger, fitter, healthier body that will inevitably allow them to grow older whilst enjoying a more active lifestyle.

We are NOT pretentious.

OSL gym is not a ‘hey look at us’ we are here to help our ageing clientele to feel healthier and more active through weight fitness and remedial sessions.

The gym’s mantra is for the aged to feel younger and stronger - our goal creatively is for our logo to represent this.

Here are the initial design directions and logo development.

Havenfloat is a wellness concept that needed to be designed and branded.

The concept for the clinic is to address corporate stress, offering relaxation, wellness through the float spa sensory deprivation. The wellness offering is an intervention of sorts for the stress of corporate life, time to yourself - with a look to target corporations to offer float wellness packages as part of executive employee remuneration packages.

The Haven Float Spa will offer alternative health in a luxurious environment, the look will be clean, minimalist, white, metallic with natural earthy tones and aquatic blues. The brief is to create a luxury float spa brand that potentially can grow to have clinics in a number of major cities in the future.

Our chosen logo design shows a circular head floating above a water ripple - representing the whole float tank experience. The whole logo typography was handcrafted to be minimalistic yet legible with the missing elements of the lettering to reflect the releasing of unwanted stress.

K*design created a concept book for BMW to celebrate it's 100 year anniversary in 2016. The book concept was to create a desire that lives in the home and heart of the BMW consumer forever.

The book reflects the brand essence of BMW. A book unlike any other, a visual masterpiece that retraces the journey and history of the brand that is BMW.

The book is about quality not quantity, the copy is short, sharp, informative and unique. Unknown truths are unravelled, trials and tribulation unfold, the passion of those who have helped shape this brand are expressed, arousing your desire to be a part of this unique club that is BMW.

In the end this is not just a book, it is a piece of art.

A bespoke book from the car company that offers you - simply the best of everything. Your BMW book comes complete with a section called - My BMW which features the model BMW you bought and now own.

This book is sheer viewing pleasure, it is covered in a carbon fibre material that begs to be touched and opened. The book embodies the quality of the BMW brand before you even open up the cover.

The Joy in Being Human, the inspiration for this concept is in the word ‘Joy’. The love of life, a healthy life by making the right choices. The right choices in food consumption leads to a healthy heart. We chose the symbol of a heart to represent health, we then multiplied that thought with the idea of choices. Choices are often worlds apart, opposite in many cases. This book explores that concept inside by showing you the good and the bad.

Combining those two ideas we have a strong graphic of the heart that forms a double pointed arrow, pointing in opposite directions. We have used a rainbow of colour to reflect the many different aspects of life this book covers. 

*HealthBook - Design for Singapore client - Dr Shirin Jacob.

A5 size - 240pp - design + illustration.

May 2012.

K*design was commissioned by start up company Effective Efficient Structures / Solutions to create a brand identity and strategy to talk to their market - architects, manufacturers, entrepreneurs and government bodies.

Director Richard Stanning has been at the forefront of composite manufacturing in Australia and his renowned for his work on curved, lightweight composite structures. He is an ideas and solution man, solving problems were others dare to venture. 

Not many can claim to have helped take a man to the deepest depths of the earth or have their work featured in National Geographic.

Across a broad spectrum of clientele and industry - Richard is the glue that binds the project, from concept to completion - he makes it happen.

It was important we reflected Richards vision, talent and quality in the simplicity of the design. The key was bring meaning to the logo and the offering - hence the positioning line 'to see the solution'.

To date K*design has designed a logo and positioning line, corporate identity, tender documents and a website design. EES2 is a K*design client and together we are continually working towards building this business.

A creative agency with a collaborative approach lead to the development of a logo design that reflected this. With a mentality of WE + YOU = US we designed a modern, fresh logo that brought the two centre L’s from the name to form three to reflect this.

Our colourful and vibrant approach pended itself easily to the company website and stationary.

At the Alchemists we worked on a number of Unilever brands, none more interesting than Flora Pro-activ.

Lowering cholesterol for the hearts you love.

Food Heart Life is a cookbook filled with 50 recipes to lower your cholesterol and heart healthy tips. This was an account specific promotion in Woolworths - Free cookbook when you purchase 2 packs of Flora pro-activ.

Over 200,000 SKU’s disappear off the shelves in just 3 weeks.

Are you a pro-activist?

The Food Heart Life cookbook extended its life into an online eCookbook that was again given FREE to consumers if you published your Flora pro-activ success story. To date there have been 250 success stories posted.

The campaign was so successful that a second Cookbook was created and released less than 12 months later.

After my creative partners sudden death I began a personal project of enlightenment to get over my sorrow. Truly, one becomes good through good action, and evil through evil action. 

I wanted to create a logo that reflected Karma and the state that liberates a person from all causes of sorrow and suffering known as Moksha.

Commissioned to add some authenticity into a local chinese restaurant was made all the more enjoyable by the fact it is located in my home suburb of Newport on the northern beaches.

Large posters were made of the graphic images inside the menu. These were created by Kdesign using old chinese watercolour prints and retouched in photoshop to incorporate the logo graphic and an authentic bamboo textured background.

Needless to say it is frequented often by myself.

I was employed at the Alchemists Advertising agency for two years during which I redesigned the company logo. Alchemy is about turning something old into something new. A classic serif font turns modern by eliminating some limbs - a new agency font is born.

The agency believed it could create gold for it's clients by bringing them a ROI (return on their investment). To bring this to life, I incorporated the periodic symbol and numeral for gold into my designs.

We created a promotional piece to mimic the 50 year anniversary album cover for the Beatles - that was about to be launched by Apple.

K*design works closely with LittleGiantsCreative and their client Jordans & the Ryvita Company. An initial design style was created to be in keeping with the packaging but pushing it a little more in the health and handcraft direction.

A tasting promotion through Westfields & Woolworths was developed where flyers, instant discount vouchers and much larger eftpos credit cards were designed.

This is the launch of Jordans in Australia and already it has become a hit with consumers who voted it's Crispy Oat Clusters as product of the year in the breakfast category 2014

Commissioned by the director Adam Blaiklock we designed a graphic poster for this movie Caught Inside after the publishing company had come up with a passive attempt themselves.

The movie is part surf culture, part horror, so we sought to tap into both these genres when designing the poster. At the time of shooting the film, not many publicity shots were taken to promote the movie so we had to rely on a graphic approach.

The Surfboard shape resembling a knife blade with the reflection of the main character, the psychotic hero - masterful played by Ben Oxenbould.

K*design create a new personal identity for photographer Michael Hennessey that reflected his true Australian characteristics, hence we used his nickname 'Henno'.

Guylian POS designs for generic brand and Easter promotion in Woolworths activation displays.

Young fashion designer Katia Kelso wanted a new logo design that reflected her whimsical design approach to using soft fabrics and irresistible textures.

Her clothes range were very feminine and beautiful giving a fresh take on vintage fashion.